Welcome to our Blog!

The new Apple iPad
Yesterday saw the announcement of the all new Apple iPad. In case you missed all the hype (unlikely) it’s a 10” tablet like device a bit like an oversized iPhone. You can surf the internet, send e-mails, watch movies, listen to music, look at your pictures, play games and most importantly read books and magazines on it.
This is a really cool gadget and yes I want one. I also think it’s a very important turning point in the way we will read media in the future.
Newspapers and Magazines have been on the decline for a decade now with the growth of the internet and the content being freely available to all. But until now nothing has really replaced that feel of thumbing through a paper over breakfast or a good book on the train. Sure there has been the kindle and the Sony eReader but they have been very much one trick ponies and no one really got it. The iPad I think is going to be a real turning point.
I think this could be as if not more significant to the world of media than the iPod was to music a few years back. The main reason for this is advertising. Many of the publications we have enjoyed have relied on advertising revenues. Now the reader has a device that can read the bits they want without having to thumb through pages and pages of advertising.
2 things will have to change. 1st the way the media moguls make their money and operate their businesses. More importantly the way companies advertise and promote their products. Consumers now get to choose what they read and don’t want to be interrupted with an “advert”. If you want to get the consumer’s attention now it needs to be relevant and engaging.
Just as Apple rocked the music world with the iPod and iTunes in the last decade. I really think that the iPad could change the way we all read in this decade. And just as we refer to a Sony MP3 player as an iPod I think the same will happen to the iPad’s competitors. Call me a fan boy if you like but I really think Apple have done it again.