Mystery Shop

Mystery shopping is a very effective way of getting valuable information on what is working and what’s not, in your business.

Capacity can visit your venue at pre-arranged times and provide you with a report and marketing advice.  Unlike traditional mystery shoppers that focus on the staff we look at the whole venue from the surrounding area, the lighting, toilets, DJ- Act, prices, customer base, and of course the staff.  We also look at what we can find out about the venue and the planned time of visit on the web and social networking sites both before and after the visit.

We also make brief recommendations on each point.  This helps you to put an action plan together to create a winning venue that is consistently full to Capacity.

Latest Blog

Your 4networking 40 Seconds
8 April 2010 | 10:33 pm

A short Video from me talking about the importance of preperation in business. In this case for your 40 seconds at 4Networking 4networkin.bizYour 40 Seconds
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Location Location Location
16 March 2010 | 10:03 pm

In case you haven’t heard the big thing this year in the Social Media and Web 2.0 land is mobile and location based services. Many mobiles now offer both web wifi as well as GPS functionality. This mean that you can interact with the social cloud and they can know where you are. This [...]
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Google steps into the Social Media field
9 February 2010 | 9:24 pm

Today it became official that Googles GMail will include social media features such as status and autofollow. I guess the question is will this add to or replace existing platforms such as Facebook,Twitter and Linkedin or will it just not catch on at all. So far Google Wave seems to have drowned. While I [...]
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The New Apple iPad (and why it’s important)
28 January 2010 | 10:59 am

The new Apple iPad Yesterday saw the announcement of the all new Apple iPad. In case you missed all the hype (unlikely) it’s a 10” tablet like device a bit like an oversized iPhone. You can surf the internet, send e-mails, watch movies, listen to music, look at your pictures, play games and [...]
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What is Social Media anyway?
2 November 2009 | 5:04 pm

What is Social Media anyway? A question I get asked a lot is “What is Social Media?” Well there are literally hundreds of answers out there. Google it and have a look or stick it in YouTube there plenty of videos on the subject all with their own version of the Answer. Of [...]
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Laughing at the Laughter House
19 October 2009 | 4:43 pm

Last Thursday Capacity Marketing sat in the audience at Jan Jack’s Laughter House Comedy Club. It was a fantastic night with 4 comedians including Jan Jack herself. Jan Jack’s mix of one liners and verse had us all rolling around in stitches laughing. A bit like Pam Ayres only more up to [...]
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